When we boil it all down, there are just four things that you need to succeed with Facebook Like campaigns:
1) A Well-Targeted Audience – You will be looking for “likes.” Therefore, you want
your ad to show to the most relevant audience who are most likely to “say yes,” or
“like” your Page when you ask.
2) An Attention-Grabbing Image – Your ad image is the key to getting your
prospective fan's attention. It is the image that will draw them to your ad, so that they
can read your headline and text.
3) A Logical Headline – The headline of your ad should serve as a qualifier. It helps to
establish relevance and interest to your prospective fan.
4) An Appropriate Call to Action – You will seal
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